About Rowan Jackson
Rowan Jackson is Promising Outcomes LLP other co-founder and is a Strategy Development & Implementation specialist and Executive Team Facilitator. He has worked both as a consultant and as a Change Management practitioner in companies. Rowan has had two careers; the first, 20 years in the Royal Marines where, after serving in Commando units, he spent two years in The Royal Household. After this, Her Majesty The Queen invested him as Member of the Royal Victorian Order (MVO).
He leads a variety of executive workshops (from strategy development, implementation and mergers to relationship building) and develops coaching, inter-personal communication presentation and selling skills in executives, including negotiations, meetings management, feedback, sponsorship, service quality, sales, relationship and account management skills.
Rowan’s MBA is from the Cranfield School of Management.
Entries by Rowan Jackson
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- Game, Set, Match: How a Sports Club Won its Members Back17th February 2020 - 5:18 pm
A well-established, prestigious sports club nestled somewhere in the idyllic countryside seems like a foolproof business model. That is, until its leadership team noticed a steady decline in membership numbers and lower levels of overall engagement from its resident members. It could be safely assumed that they had rested on their laurels for some time, and its CEO, desperate to reverse the downturn, decided that the solution was to become more ‘customer-driven.’
- Garbage In, Garbage Out: The Danger of Misdirection in Customer Surveys22nd November 2019 - 5:43 pm
Market researchers report that response rates are down dramatically. They attribute this to increased survey fatigue, evidenced by more and more surveys not being completed or even started. Far too many surveys are at once competing for our attention and stockpiling in our inboxes. But there is another, less frequently acknowledged reason for plunging response rates.