Bill Fonvielle

Bill Fonvielle is Promising Outcomes’ guru-in-chief.

He was the inventor of the PROMIS® methodology and the developer of many innovative business models, research tools and methodologies used by companies around the world. These include the 11-dimension structure of customer experience, Expectations Mapping, Virtual Group Technique, the Dynamic Business Scorecard and what he whimsically calls “The Theory of Everything.”

During his forty-five plus year career, he has been president of an award-winning advertising agency, a senior executive at several management consulting and training firms, an elected public official and a board member of numerous business, nonprofit and governmental entities. Bill’s MBA is from the Yale School of Management.

Bill also enthusiastically embraces a role as our in-house “English grammar-police”, which being American, we find amusingly ironic.  His acerbic wit and extensive library of real-life business stories has most rooms captivated for hours.

Articles by Bill Fonvielle


The Value Equation: How to Keep Your Customers Coming Back

Competition is a brutal fact of life in the world of business. It is a dog eat dog world, a zero-sum game in which there are both winners and losers. To make your life more complicated, you confront not just the competition, but rather multiple competitors, each with its own strengths and weaknesses. So, how can you consistently win the game?