Cathy Fennell

Cathy Fennell is Promising Outcomes’ CEO.

Her expertise spans both business mechanics and human behaviour. She has worked as a consultant with Blue Chip and mid sized companies for more than 20 years with a reputation for asking the tough questions with a smile and a hug.

Cathys’ skills in Total Quality Management and business management coupled with leading edge organisational and behavioural development enables her to address both the hard and soft side of business transformation and leadership development to great effect. Cathy was one of the early cadre of executive coaches during the emergence of coaching in the corporate world in early 90’s.  She has toured the conferences speaking on her own research and methods for measuring the return on investment of coaching and development and she also designs and delivers coaching, leadership & facilitation training to executive and management teams. Cathy’s MBA is from Henley Management College.

In her spare time, she is a self-confessed classic car petrol-head and jewellery lover.

Articles by Cathy Fennell


Game, Set, Match: How a Sports Club Won its Members Back

A well-established, prestigious sports club nestled somewhere in the idyllic countryside seems like a foolproof business model. That is, until its leadership team noticed a steady decline in membership numbers and lower levels of overall engagement from its resident members. It could be safely assumed that they had rested on their laurels for some time, and its CEO, desperate to reverse the downturn, decided that the solution was to become more ‘customer-driven.’