Nuno Amaral Frazão is a Business Entrepreneur with almost 3 decades of experience in Design, Marketing, Communication and Business Management. An entrepreneur at heart, he has started quite a few successful business ventures and tends to constantly reinvent himself through further challenges and new endeavors.
He started his career path in 1990, in a global advertising agency group. Over 10 years, he helped establish the Design, Promotion and Multimedia agencies for that group. His role evolved from graphic designer to creative director and later executive director in merely 6 years.
He left to establish VIEW, his own digital marketing agency, in 2000. Shaping the business models where none existed at the time, he took charge of business development, strategy, promotion, brand activation and the online presence of many local and global brands. He grew the agency to become a reference within the Portuguese digital ecosystem, which led it to become part of the Dentsu Aegis Network (DAN) in 2009. Under Nuno’s leadership, VIEW (later named ISOBAR) remains the most awarded Portuguese digital agency to date, with over 100 local and international awards – from the New York Festival to the European Excellence Awards in Berlin.
Promoted to CEO of DAN Portugal in 2015, Nuno kept leading his teams at ISOBAR, iProspect and Amnet agencies, where he remained as a shareholder until June 2018.
As one of the most relevant leaders in the Media industry in Portugal, backed up by his consistent and vocal status as a driving force in Digital Marketing, Nuno is often called upon to address business leaders and professionals as a keynote speaker, to lecture master classes at several universities, and to participate in industry debates and think-tanks.