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- THE ELVES ARE REVOLTING17th December 2018 - 1:27 pm
Once a small business owner based out of an anonymous workshop in the Northern Hemisphere, Father Christmas has overseen an unprecedented global expansion in the last 300 years or so and, with it, all the challenges you’d expect of any large multinational business.
- Dead Data: It’s Time to Rethink the Satisfaction Survey7th December 2018 - 11:40 pm
In talking with prospective clients, we frequently encounter similar perceptions about research surveys. Clients have become accustomed (through their use of previous satisfaction or market surveys) to the idea that they can gain important insights from a standard set of survey questions and, in some cases, it even equips them with the ability to compare their ‘score’ with that of their competitors. Perfect, right?