BUILDING A VISIONARY COMPANY REQUIRES 1% VISION AND 99% ALIGNMENT
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- Game, Set, Match: How a Sports Club Won its Members Back17th February 2020 - 5:18 pm
A well-established, prestigious sports club nestled somewhere in the idyllic countryside seems like a foolproof business model. That is, until its leadership team noticed a steady decline in membership numbers and lower levels of overall engagement from its resident members. It could be safely assumed that they had rested on their laurels for some time, and its CEO, desperate to reverse the downturn, decided that the solution was to become more ‘customer-driven.’
- Garbage In, Garbage Out: The Danger of Misdirection in Customer Surveys22nd November 2019 - 5:43 pm
Market researchers report that response rates are down dramatically. They attribute this to increased survey fatigue, evidenced by more and more surveys not being completed or even started. Far too many surveys are at once competing for our attention and stockpiling in our inboxes. But there is another, less frequently acknowledged reason for plunging response rates.