BUILDING A VISIONARY COMPANY REQUIRES 1% VISION AND 99% ALIGNMENT
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- Avoiding the Most Common Pitfall of Customer Journey Mapping8th November 2019 - 6:35 pm
Gaining a better understanding of customers through journey mapping has become an entrusted strategy for organizations seeking to improve their relationships and service. As CEO of Scandinavian Airlines, Jan Carlzon transformed his company and the hundreds of firms that followed his lead by introducing the importance of identifying and addressing what he called Moments of Truth.
- The Value Equation: How to Keep Your Customers Coming Back25th October 2019 - 11:15 pm
Competition is a brutal fact of life in the world of business. It is a dog eat dog world, a zero-sum game in which there are both winners and losers. To make your life more complicated, you confront not just the competition, but rather multiple competitors, each with its own strengths and weaknesses. So, how can you consistently win the game?