Strategic Employee Research (SER) seeks to understand the employee experience through the lens of their expectations and the perceived performance of their employer with respect to those expectations.
The reason is simple, as Marshall Goldsmith, one of the world’s leading executive coaches, said, “Gaining employee commitment results in greater profits because enthusiastic employees stay, contribute discretionary effort and engage customers.”
The SER helps you become an employer of choice for the best talent and identify areas for improvement for individuals, supervisors, managers and the company as a whole.
We start by asking the employees themselves to define their expectation of an ideal company in your sector and plot these on an expectations map. From this, we develop a highly precise questionnaire which we periodically share with all employees. Employee commitment has four components
- Financial commitment – are your employees committed to generating better financial results and reducing waste?
- Customer commitment – are your employees focused on producing superior results for both external and internal customers?
- Career commitment – are your employees committed to learning, career growth and self-development?
- Job commitment – Are your employees dedicated to better performance and occupational excellence in all they do at work?
By identifying what the employees themselves see as the drivers to that commitment and how we you measure up to their ideal model of a company in your sector, we can provide stimulating diagnostic material for which areas need improvement.