Do you want to optimise your sales experience?
Many organisations are focused on digitising their sales engine and training sales teams on various ‘sales methods’ without finding out what their customers really want from their buying experience (your sales experience).
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17% of salespeople think they are pushy compared to 50% of prospects (Hubspot)
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Customers who enjoy positive experiences are likely to spend 140% more (Forbes)
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66% of customers expect companies to understand their needs (Salesforce)
Strategic Sales Relationships (SSR) reveals exactly what your customers expect of an ideal sales experience, highlights how you and your salespeople are measuring up and clearly identifies what needs to change for you to stay ahead of the competition.
Improving performance in the areas your customers feel are most important will unlock value by building greater trust, loyalty, and sales. SSR will also help you improve sales skills, make smarter sales hires, and define where and how your salespeople should be focussing for maximum impact.
THE ROUTE TO THE PRIZE
Understanding and mapping your customers’ expectations opens the door to better sales performance and customer engagement. It provides the means to differentiate your business strongly and widen the positive gap with competitors.
FOCUS ON HIGH GAIN
Diagnostic insights shine a light on how well you are delivering your customers’ ideal sales relationship. They highlight sales processes or behaviours that need improvement, and clearly indicate what differentiates you from competitors.
ALIGN & DIFFERENTIATE
Our action workshops with you and your sales/marketing team ensure you fully understand your results and align around improvements that will focus efforts quickly, maximising sales and potential operating profit.
Case Studies
Client: Bio-Rad
Sector: Pharmaceutical
Scenario: Salesforce Effectiveness
Dramatic 3 year improvement in revenue and EBIT
Client: Bio-Rad
Sector: Pharmaceutical
Scenario: Salesforce Effectiveness
Dramatic 3 year improvement in revenue and EBIT
HOW YOU PERCEIVE YOUR SALES
FORCE RARELY ALIGNS WITH WHAT
YOUR CUSTOMERS THINK ABOUT THEM
You’re often too involved in a business relationship to keep an objective finger on its pulse. We do it for you and help you along the way.
HOW YOU PERCEIVE YOUR SALES FORCE RARELY ALIGNS WITH WHAT YOUR CUSTOMERS THINK ABOUT THEM
You’re often too involved in a business relationship to keep an objective finger on its pulse. We do it for you and help you along the way.