by PO Dream Team | Aug 27, 2025 | B2B, B2C, Customer Loyalty, CX, Data, Employee Experience, Employee Loyalty, Insights
An Ode to Promising Outcomes By Marvin Heffernan As a freelancer, I’ve had the fortune, and sometimes the misfortune, of working with many different companies and people. Amidst the thorns, Promising Outcomes (PO) has been the one glowing, blossoming rose; filled with...
by PO Dream Team | Jul 29, 2025 | B2B, B2C, Customer Loyalty, CX, Data, Employee Experience, Employee Loyalty, Insights
What Uzbekistan’s Economic Opening Reveals about the Customer and Employee Experience By Marvin Heffernan During a recent trip to Uzbekistan, I opted to travel around the country using its highly impressive ‘High Speed Rail’ – connecting me from Tashkent to Samarkand...
by PO Dream Team | Jul 1, 2025 | B2B, B2C, Customer Loyalty, CX, Data, Employee Experience, Employee Loyalty, Insights
If You Want to Use AI to Drive Productivity, You Need to Start with Trust By Marvin Heffernan & Cathy Fennell The 2025 Landscape of AI in Customer and Employee Experience When ChatGPT burst into the public consciousness in late 2022, it stirred a mixture of wonder...
by PO Dream Team | Sep 16, 2024 | B2B, B2C, Data, Insights, Internal Teams, Key Accounts, Leadership, NPS & CSAT, Research, Stakeholder Alignment
Nothing compares to certainty (revisited) By Harry Cruickshank Critical thinking is a core skill, essential in the complex, ever-changing world of business. It’s an attitude that questions everything, seeks knowledge and pursues the most effective and pragmatic...
by PO Dream Team | Sep 20, 2022 | B2B, B2C, Data, Insights, Internal Teams, Key Accounts, Leadership, NPS & CSAT, Research, Stakeholder Alignment
Nothing Compares To Certainty By Harry Cruickshank “If a man will begin with certainties he shall end in doubts, but if he will be content to begin with doubts, he shall end in certainties.”Francis Bacon (1561-1626) The Advancement of Learning Richard Feynman, the...
by PO Dream Team | May 6, 2022 | B2B, B2C, Covid 19, Customer Loyalty, CX, Employee Experience, Employee Loyalty, Insights
It’s A Question Of Trust By Harry Cruickshank Trust is a fundamental building block for effective business relationships with employees and customers. In his acclaimed book The Culture Code¹, Daniel Coyle identifies 3 common characteristics that define...
